1. What Does the Future Hold for NFC? (Part 1)
Home: Ask Identive (http://www.askidentive.com/)
Article: http://www.askidentive.com/nfc-technology/future-hold-nfc-part-1
2. What Does the Future Hold for NFC? What Makes NFC Different? (Part 2)
Home: Ask Identive (http://www.askidentive.com/)
Article: http://www.askidentive.com/nfc-technology/future-hold-nfc-nfc-different-part-2
Credibility: These articles are current posted January 18 and January 25 of this year. The sources also provide an author with a bio.
Reflection: I think this is a good source for my audience because it gives some background on NFC, it explains what some of the challenges are to "get the ball rolling" so-to-speak and it also gives a few different ways NFC will be used. This is a well rounded article that will give readers a good understand of the topic.
Summary: In the article "What does the Future Hold for NFC?" Artie Beavis begins with suggesting that the ability to use your phone as a way to pay is just the beginning of what NFC will be used for, and that it will be a way of getting people to accept and take on this technology. He goes on to explain that there is a growing number of people that own smartphones now and says that for NFC to be accepted on a big scale, trusted companies need to promote it, and there needs to be "availability," "infrastructure," "penetration," "cost," "revenue," "incentive" and "convenience."
Next Beavis discusses what some of the uses for NFC are, using six examples. In the first example he uses he talks about how NFC will make shopping better. Saying that you will be able to use your phone for viewing catalogs, paying, using coupons and special offers. In the second example he proposes that it will make for better personal experiences illustrating how the Museum of London used NFC for some exhibits to give information and audio presentations. In the third example he describes how it can improve life and daily routines by being able to just "tap" a poster or a product and receive information about the item and then document it. In the fourth example he explains how it will benefit companies by enabling people to just "tap" and advertisement poster to get info on the business, reviews and ratings and check-in at the place. In the fifth example he offers that NFC will permit current information exchange letting a person get information, check-in at places like airports, restaurants and points of interest, then share your activity on a social network. In his last example he portrays the ease of being able to do quick, seamless transfers of data such as music, contact information and apps with another NFC enabled device.
Response: Artie Beavis, in his article "What Does the Future Hold for NFC?", he envisions what life will be like when NFC has been largely accepted. He starts by commenting that the ability to use you phone as a payment type is just the beginning. Saying that it will be used as a hook kind of, to get people to support and accept NFC. He also claims that it is "indisputable" that this ability is a driving force behind getting NFC accepted. I think he is right because people may not yet understand or see the benefits of some of the other thing you can do with NFC. Being able to not have to use your credit cards and reward cards will be something that the general people will find appealing and will be able to appreciate. As Beavis moves on, he states that "In order to facilitate the adoption of NFC, trusted brands must make it an initiative to educate consumers." I agree with him here, NFC is a great technology, but not to many have heard of it yet. If well-known, trusted companies started to promote it and recommend it, it would start to catch on fairly quickly. Sometimes this is all people need to accept something and take it for themselves. Beavis also brings to attention some other things that are required to make NFC a successful technology. He says devices with NFC will have to be obtainable, using it will have to pay for thing with your phone will have to be more convenient, and businesses will have to see their sales at a higher level because of the NFC enabled advertisements and such. I think these are valid observations since each of these are needed to start NFC going or to keep it valuable.
To conclude his article, Beavis lists six ways NFC is useful. First, he says that shopping will be made easier because you will be able to pay with a simple "tap" and you will also be able to store all those rewards cards on your phone. As I have said before, I think this is most certainly a benefit. Second, he states that NFC will create better experiences using the Museum of London as an example where they used the technology for information and audio presentations on some exhibits. This is just one small instance, but I believe that there will be many different ways, that haven't been thought of, that NFC will be helpful. Third, he points out how it can better our daily routines by being able to receive information and document it with just a "tap" of your phone to a poster or product. This could be very convenient because it would save time by not having to write stuff down and also allowing you to not have to remember so much. Fourth, he tells how NFC can help companies grow and get more popularity by allowing to just "tap" your phone to an advertisement poster to receive information, reviews and be able to check in at the place. This could be very handy and save people some time. Especially those that find the need to check in on Facebook to everywhere they go. Fifth, he describes how you could use NFC to get information at airports and restaurants, check in, and post your activity on a social network. Also another time-saver. In his last example he mentions how it will make it much quicker and easier to share data with another person or device. All you would have to do is "tap" your phones together to exchange contacts, maps, music, apps, and much more. This is one of my favorite things, because it would allow you to instantly share just about anything you want with anyone. I think Beavis produced a great article that helps give an understanding to many issues and benefits surrounding NFC.
I appreciate that you used parts 1 and 2 of the article so you could gain some depth of insight.
ReplyDeleteFor credibility, I am glad that you were able to find up to date sources. However, make sure you're not vague with authors. Yes, there is an author's name. However, I'd like to see you explaining why you feel like this author has the necessary qualifications for writing the article. Also, it's a good idea to triangulate credibility (find three points of credibility). As I looked at Identive's site, it seemed to me like they are working with consumers who want this type of technology, which does make them credible but biased. I'm wondering if there are any articles out there that are anti-NFC. So far you've located only the positives of this technology.
You do a good job identifying the fact that Beavis views payments as just one gateway that will get people using NFC. The words in quotation that lead to adoption of the technology are going to be a little confusing to your summary reader who does not have access to the article. You would not have had to have a sentence per word, but it would have been helpful if you could have categorized those words into two or three categories of events that need to happen for full adoption of the technology. Then you could have explained those categories a bit more thoroughly. The summary of the second article was good and covered all the major points within it.
Now that your sources are revealing more of the uses of NFC, we can see some cultural implications. I'll play devil's advocate to one of your observations to show how this could tie to culture. You mention how getting info by tapping a product would be helpful because there is less to remember. Is it good for us to not have to remember much? Do you think this will free us up to use our brain power for more productive things, or do you think we'll just use our freed up attention to pay attention to more cultural noise? Do we lose out on the practice of reflective thinking if we don't have to remember things? I'm not saying NFC is bad; I'm just pointing to some of the cultural factors that come up when we think about new technologies.