Friday, February 3, 2012

Phase 4

1. Engadget Primed: What is NFC, and why do we care?
Home: Engadget (http://www.engadget.com/)
Article: http://www.engadget.com/2011/06/10/engadget-primed-what-is-nfc-and-why-do-we-care/

Credibility: Engadget is one of the most well-known tech sites, and known to be trustworthy. This article lists the author, has a bio and ways to be contacted. The article is also recent, posted in June 2011.  The page also has an advertisement.

Reflection: I think this is a great source for my blog.  The article goes in-depth to the topic and provides great insight to the potential of NFC including real world examples and a few videos showing some of those examples.  Some parts of the article may be a little difficult to understand, however, if you are new to the topic.

Summary: Brad Molen, in his article "Engadget Primed: What is NFC, and why do we care?", discusses just about everything there is to know about NFC.  However, I'd like to focus on his section about the uses of the technology.  Molen starts off by talking about how an older technology "RFID" started it all being put into things like animal tags and MasterCard PayPass.  He then goes on to explain the three big categories of NFC:
1. "Card Emulation Mode" where your phone actually acts like your credit card.
2. "Reader Mode" which allows you to read different tags like on some kind of poster that then gives you information.
3. "Peer-to-Peer Mode" that lets you share any files between to NFC enabled devices.


Next Molen compares NFC to bluetooth explaining how there is no setup involved with NFC and how it is much quicker and more convenient to use.  Lastly he lists a few ways he thinks NFC in your phone will be used in the near future.  He suggests it will be used for things like monitoring your health, tickets for games or transportation, keys to unlock your hotel room or car, share files between phones and take the place of grocery store rewards cards.

1 comment:

  1. In your statement of credibility, you name a number of good credibility features. Advertising is not a mark of being credible though, so I was curious if you were mistaken about that feature of the site and you included it in the credibility list, or if you were trying to point out that readers should be aware that the site depends on advertising to make ends meet. Don't just move through the credibility checklist blindly. Sometimes you have to explain the significance of the observations that you are making.

    You can focus on aspects of an article, but remember that I should be able to talk to an author of an article intelligently after reading your summary without any surprises. Also, the parts that you left out of your summary are the portions of the article that talk about society and this technology. Two main sections that don't show up are the sections that talk about the way cell phone companies, app developers, retailers and creditors are engaging in partnerships to sell people on the technology. Molen also indicates fears that could potentially keep consumers from adopting the technology.

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